Where does one begin…
First off, get the facts straight, Jonestown was low budget. They did NOT use Kool-Aid, they used the lower cost brand of powdered drink mix, FlaVor-AidÂ®, to mix their poison with.
Secondly, is this a cheeky “guerrilla marketing” where the ad is intended to get news coverage and thus increase way more brand awareness than a non offensive ad would? I’m pretty sure it is. If so, this is a textbook example of how to do it wrong. I hope the agency responsible suffers great financial losses for creating this.
Thirdly, if the majority of surveyed Americans are correct then both hell and ghosts should reward all parties involved in this ad’s creation. Several hundred ghosts of murdered men, women children would surely scare any Account Manager, Creative Director, restaurant Marketing Director or Outdoor advertising specialist. A fiery Christian hell would be a scary escape from the torment caused by hundreds of ghosts.
Further, I hope the court system richly rewards the surviving family members of those lost in the Jonestown Massacre. Because if ever a piece of advertising deserved to be sued over, it is this one.
In closing, this is so awfully awful, insensitive, callous and mean it makes me want to cry and makes me hate marketing, marketers, and advertising. This is a poor way to remember the dead or mind the peril of following any one person or doctrine too strictly. Hundreds of people followed Jim Jones because they believed in Christianity, egalitarianism, racial equality and the idea of a Utopia on earth, a second chance, a new life, a fresh start. Most who died, did not want to die or to see their children die. There are tape recordings of those last grim hours and I can assure you no one who heard them would ever have been involved in this sort of marketing.
Imagine what would have happened if this hip and cheeky restaurant had made a Jewish joke about ovens and burritos? They probably thought about it but figured Jonestown was an easier target. Fucking pussies.
Email them here firstname.lastname@example.org
Tribune Photo/MIKE HARTMAN Hacienda restaurants' new slogan, "WE'RE LIKE A CULT WITH BETTER KOOL-AID TO DIE FOR," is seen on a billboard on South Main Street in South Bend.
Restaurant pulls billboards with cult reference
Feb 22, 2011 02:06AM | www.suntimes.com
A South Bend, Ind., restaurant that erected billboards with references to the 1978 Jonestown cult massacre in which more than 900 people died has removed the signs following complaints that the signs were offensive.
The Hacienda restaurantâ€™s billboards included the statement, â€œWeâ€™re like a cult with better Kool-Aid,â€ over a glass containing a mixed drink next to the phrase â€œTo die for!â€