Lululemon in an official publication stated in 2008 “soft drinks like Coke and Pepsi will be known as ‘the cigarettes of the future’”.Â Lululemon in 2008 also had to remove controversial messages from it’s bags.Â Click here to download a pdf of the document that contains the soft drink comment.
Lululemon drops Coke and Pepsi from its manifesto
January 16, 2008 | Canadian Press
Yoga-wear retailer Lululemon Athletica Inc. has removed a reference suggesting soft drinks like Coke and Pepsi will be known as â€œthe cigarettes of the futureâ€ from its corporate manifesto, which adorns the popular retailerâ€™s shopping bags and website.
The line, which had appeared in the top left corner of the manifesto poster, had read: â€œCoke, Pepsi and all other pops will be known as the cigarettes of the future. Colas are not a substitute for water. They are just another cheap drug made to look great by advertising.â€