In a world of narrow casting and infotainment it is lovely to see the power of the common man exert itself.
Mountain Dew Soda-Naming Contest Crashed by Pranksters ‘Diabeetus’ among top entries on unsavory leaderboard
By David Kiefaber | August 14 2012 | www.adweek.com
I always assume the worst will happen when companies solicit ideas from the Internet. For the latest evidence of this, look no further than this Mountain Dew “Dub the Dew” fiasco. An effort by a restaurant to crowdsource a name for an upcoming homemade green-apple-flavored Mountain Dew concoction has been hijacked, Pitbull style. Suddenly, its gallery of suggestions featured such winners as “Gushing Granny,” “Diabeetus,” and my personal favorite, “Fapple.” As of Tuesday morning, dubthedew.com is no longer bringing up any content whatsoever—we’re told it is down for good. While this comes on the heels of Something Awful’s successful online vote-rigging operation for Walmart’s Energy Sheets promotion with Pitbull, it seems a different set of neckbeards was responsible for hacking the Dew campaign. Online communities 4chan and Reddit are hurling blame at each other as we speak, which is fitting, because both websites are basically elephant graveyards for jokes that Something Awful has outgrown.